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Why Course Content Can Drive Clients Away - And How To Fix It!

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Why Course Content Can Drive Clients Away - And How To Fix It!

Ever had those moments when your course seems to have a "vanishing client" act?

You've put your heart and soul into designing your courses, but then you face crickets, a dropout marathon, and lukewarm feedback. Yeah...not my vibe either.

As digital course creators, we want our content to be more exciting than a rollercoaster ride and more satisfying than your favorite ice cream. Don't we?

That's where engaging content comes into play – it's not just a nice-to-have, it's an absolute must-have.

When your clients are hooked on what they're learning, magic happens. Motivation soars, they walk away with a treasure chest of knowledge, and they can't help but spread the word. 

So, let's dive into what makes course content engaging.

I've got some storytelling secrets up my sleeve that'll have your clients glued to their screens and coming back for more.

Are you ready?


Storytelling As A Key Ingredient For Engaging Course Content

Imagine yourself by a crackling campfire, captivated by a story that holds you spellbound. 
What if that enchantment could transform your course content? 

Here's the scoop: Storytelling isn't just for bedtime stories; it's a potent tool that can skyrocket your content engagement. 

How, you might ask? Well, stories have been woven into human communication for ages. They tap into our emotions, ignite curiosity, and make information relatable.

Infusing storytelling into your course content can turn dry facts into a gripping journey that resonates with your clients. It bridges the gap between you and your clients. 

By sharing personal anecdotes, real-life moments, or even fictional scenarios related to what you are teaching, you pull clients into your content, making it resonate deeply.

There are three ways to create engaging content with storytelling:

  1. Engaging Minds Through Narrative Structure
  2. Engaging Minds Through Character Development
  3. Engaging Minds Through Emotions


1. Engaging Minds Through Narrative Structure

Alright, story crafters, gather 'round! Imagine you're the director of your own blockbuster movie and your course content is the star of the show. We're talking about module and lesson structure that's so captivating that it'll hold your students' attention until the credits roll.

Here are 5 steps you can follow:

STEP 1: Start Your Lessons and Modules With An Engaging Hook

Picture this: You're at a Bavarian beer festival (have I told you that I am Bavarian and LOVE beer festivals?), and there it is—the giant Ferris wheel, all lit up. Now, your irresistible intro to a lesson or a module functions like this Ferris wheel. This intro can be a jaw-dropping hook, a surprising quote, an intriguing question, or anything else that grabs your clients' curiosity.

  • Example 1: Begin a lesson on effective communication with a mysterious quote: "In the world of words, silence can speak volumes." Leave your clients wondering what profound insights await as they dive into the lesson.
  • Example 2: Kick off a module about time management with a puzzling question: "Ever wished you had a time-turner like Hermione Granger?" Plant the seed of curiosity, making your clients eager to uncover time-saving secrets.


STEP 2: Take Your Clients On A Journey

Buckle up, it's adventure time! Be the tour guide who leads your clients through a whirlwind of highs and lows, twists and turns, and ups and downs - from the starting line to the heart-pounding grand finale.

  • Example 1: Say, you guide your clients through your photography course. Start at the basics, capturing their excitement as they master camera settings. Lead them onward, exploring advanced techniques like capturing the golden hour. Conclude with a portfolio review, showcasing their journey from novice to skilled photographer.
  • Example 2: For a personal finance module, embark on a financial journey. Begin with understanding budgeting and saving, progressing through investing and retirement planning. Lead them to financial independence, with each step resonating with their evolving financial goals.


STEP 3: Build Tension: Drama, Drama, Drama

Who needs soap operas when your content can deliver drama of its own? Serve up challenges and obstacles that keep clients on the edge of their seats, just like those cliffhanger moments in their favorite TV show. Will they make it? What's the next twist?

  • Example 1: In a marketing course, create a scenario: "Imagine you're launching a course, and your social media ads suddenly stop working." Clients are hooked, wondering how to rescue the ad campaign, mirroring real-world challenges.
  • Example 2: Craft tension in a negotiation skills lesson. Present a role-playing scenario where two parties are deadlocked. Invite clients to break the impasse, offering strategies like finding common ground or using active listening techniques.


STEP 4: Be the Problem-Solving Hero

Cue the heroic entrance and introduce your solutions! Bring out your arsenal of solutions, strategies, and insights that slowly untangle the mysteries you've cleverly woven. Hand your students the ultimate toolkit for conquering the challenges they've faced.

  • Example 1: In a health and wellness course, introduce a module on stress management. Outline a variety of stressors, from deadlines to relationship problems. Then, provide an array of coping mechanisms, such as prayer or meditation, to empower students to tackle stress head-on.
  • Example 2: Let's say you're teaching entrepreneurship. Present a case study of a struggling startup facing cash flow issues. Gradually unveil a toolkit of financial strategies—like forecasting and lean budgeting—to help students transform the struggling venture into a thriving business.


STEP 5: Arrive at a Satisfying Resolution

Finally, the big reveal! Wrap up the story with a satisfying conclusion that ties up loose ends and leaves your clients nodding in agreement. It's like the grand finale of a fireworks show—everyone's clapping and cheering!

  • Example 1: Close a module on public speaking with a triumphant speech showcase. After learning various techniques, have clients present a speech on a topic of their choice. Celebrate their progress, fostering a sense of accomplishment and public speaking confidence.
  • Example 2: Conclude a creative writing lesson with a portfolio review. Clients started with a blank page and now showcase diverse stories they've crafted. Applaud their growth as storytellers, leaving them with newfound skills and a sense of achievement.

Now go weave any or all of those steps into your course content to get that standing ovation you deserve! 👏


2. Engaging Minds Through Character Development

The second way to create engaging content is to introduce characters—real or hypothetical—that face challenges related to your course content. Have your clients follow their journey through the lessons and modules as they encounter obstacles, make decisions, and overcome hurdles. This personalized approach makes the content more relatable and memorable.

Here are some examples:

  • A Digital Entrepreneur's Journey: Introduce a fictional character named Alex, a digital entrepreneur starting a shipping business. Describe Alex's path as they navigate product selection, supplier communication, and customer interactions. This approach provides insights into the challenges and rewards of running an online store.
  • A Digital Course Creator's Odyssey: Create a character named Maya who embarks on a journey to create and market an online course. From content creation and video production to platform selection and student engagement, Maya's experiences offer a relatable narrative for aspiring online educators.
  • A Social Media Balancing Act: Follow the story of Max, a social media manager handling multiple clients. Detail Max's daily routine, challenges in keeping up with trends, and strategies for creating engaging content across various platforms. This character-driven narrative showcases the multifaceted role of social media professionals.

So, go and spice up your content with characters, and let your audience ride shotgun on an educational adventure with their new (imaginary) best friends.


3. Engaging Minds Through Emotions

The third way to create mesmerizing content is by appealing to emotions. Share stories that evoke emotions like empathy, curiosity, or even humor. Emotions create a memorable experience that clients are more likely to connect with and remember.

  • Determination Amid Challenges: Share the emotional journey of a startup facing setbacks and pivoting its business model. Highlight the founder's resilience, late-night brainstorming sessions, and eventual breakthroughs. This narrative showcases the tenacity required in the online business world.
  • Transformative Impact: Introduce heartfelt customer testimonials about how a product or service transformed lives. Share personal stories of individuals overcoming obstacles or achieving goals through your online business offerings. These stories highlight the real-world impact of effective online businesses.
  • The Visionary's Journey: Spotlight the founder's path to pursuing their online business dream against all odds. Detail moments of self-doubt, triumphs, and the fulfillment of turning vision into reality. This narrative appeals to students' aspirations and humanizes entrepreneurship.



And there you have it! Your course content might have been an invisible bouncer at the door, but you can turn it into a welcoming party armed with these strategies.

By weaving storytelling into your lessons, you're not only fostering connection and curiosity but also creating an unforgettable learning experience. If you are looking for insider tips on how to tell these stories for high-impact, click here. 

But remember, Rome wasn't built in a day, and neither is perfectly engaging content. Keep the feedback loop open and be ready to adapt as your students' needs change. Evolve alongside them.

Happy storytelling and engaging! ❤️


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