Hi! I am Susanne.
Helping Christian purpose pivoters turn who you've been into what comes next.
I'm a former academic with a Ph.D. in linguistics, a lifelong student of stories, a purpose pivoter with a fair share of false starts, and an imperfect but fiercely committed Christian.
I love a good plot twist, have a soft spot (and lots of training) for the things people overlook in their stories, and believe God has a way of connecting dots we were ready to throw in the bin.
What gets me fired up? Creating a safe space for Christian to not get caught in bad business starter advice, obsession with niching down, and online distractions, and displace all this noise with one simple truth:
A purpose pivot starts with and builds on the transformation you are called to make, hidden in your story.
Because here's what I believe: God doesn't waste your story. Let's go tell it.
What I Do
I connect the dots between the life you've lived, the wisdom you've earned, and the work you're called to do. Through strategic storytelling, smart messaging strategies, and aligned offers, we create a transformative online business that sounds like you and not like ChatGPT output.
Why I Do It
Because God didn't bring you this far so you could get trapped in the noise. I believe your story deserves a closer look before you go inventing a new business or a new niche. There's often more to build on than you realize. Let's find it.
Who I Serve
I work with Christian professionals, academics, coaches, creatives, entrepreneurs, and life experiencers who are ready for a new business chapter and want to change their clients for the better.
We're not always the best editors of our own stories.
I KNOW YOU'VE GOT THE SKILLS.
The experience. The hard-won wisdom. The career that took years to build. The detours you didn't order. Your Notion overflowing with business ideas.
And a divine nudge for a purpose pivot and for building a meaningful business.
So, you followed well-meaning business advice: you picked a micro niche, defined your ideal client avatar, got another useless credential, yet your newest "I help" statement sounds suspiciously like 47,000 other people's.
And now, your purpose pivot is halted by overthinking, distractions, and misplaced perfectionism.
I've been the person staring at a blank page, too.
After spending 20+ years teaching storytelling and communication and building a career in academia, I realized that my ladder was leaning against the wrong building.
And when all doors closed, grants dried up, and COVID hit, I unexpectedly felt this divine nudge to build something meaningful.
Suddenly, I had an exciting, yet mysterious new chapter and a rather inconvenient question: How do I start?
I learned that hard way that a purpose pivot isn't an iPhone factory reset. It isn't picking one or more business gurus and following their business model. It also isn't something you can plan out 100% before you start. And ChatGPT doesn't know either.
Your story is more useful than your latest niche brainstorm.
Here's why:
1. Your story holds the clues. Before you pick a niche, look at what God has brought you through, taught you, and helped you see. Your next chapter may be hiding in plain sight.
2. Your gives your pivot direction. You can have ten business ideas and still feel stuck. Articulating the transformation you want to make helps you decide which ideas are worth pursuing.
3. Your story reveals your identity. Your lived experience, hard-won wisdom, and unique perspective are already shaping how you can help others.
4. Your story beats your niche. Instead of squeezing yourself into a market category, you discover who you can help, what they need, and why your perspective matters to them.
5. Your story connects the dots before you build the business. Your niche, offers, content, and marketing shouldn't be a collection of disconnected decisions.
SO, IF YOU'RE…
→ The busy mom who’s juggled kids, dishes, and a job, and is now wondering whether all that life experience counts for something in the business world. (Spoiler alert: it does)
→ The coach who’s listened to too much branding advice and emerged as a Visionary Catalyst for Empowered Transformation (what does this even mean?)
→ The former academic with seventeen areas of expertise and a sales page that still says “I help people thrive.”
→ The seasoned entrepreneur whose business looks perfectly respectable from the outside but feels like wearing someone else’s blazer. Technically, it fits. But who IS this person?
You're in the right place if you're ready to turn what you've lived and learned into work that transforms lives.
God has been at work in your story. Let's pay attention to the clues.
Ready to Begin Your Purpose Pivot TODAY?
Start here without the distractions, overthinking your every move, or quitting your daytime job.
Your calling is too important to be hidden.
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