Catapult Your Online Course from Obscurity to Distinction
Enroll in the Magnetic Messaging Lab and craft your course transformation statement to make your ideal learners understand that YOUR course is the only one for them - even in our crowded market.
ENROLL TODAY FOR 50% OFF!INTRODUCING
The MAGNETIC MESSAGING Lab
A 4-part hands-on digital workshop designed for online course creators who want to...
- make a positive impact - no matter what niche or industry
- use proven strategies to simplify identifying and addressing your ideal learners
- JOINTLY craft and test your transformation statement in your niche - BEFORE you create your course.

Does Any of This Sound Familiar?
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You engage in endless copywriting marathons when promoting your course and feel uncertainty about hitting the mark.
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Your ideal learners don't find you because your course promotion lacks consistency and connection.
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You burn the midnight oil on social media or overspend on paid advertising
(RINSE & REPEAT 👎)
Now Imagine If You'd...
☆☆☆
GET CRYSTAL CLEAR
on what to include and what to avoid.
☆☆☆
STAND OUT
in your niche by articulating a transformation your clients crave.
☆☆☆
SAVE TIME, ENERGY, AND RESOURCES
by testing the waters for your course's demand BEFORE you dive in headfirst.
Are you ready to learn how to speak directly to your ideal learners' hearts?
ENROLL IN THE MAGNETIC MESSAGING LAB TODAY!Here's how it works:
This is not your traditional information-heavy course. We will work together on your statement in 4 workshop parts -

PART 01:
BRAINSTORM WITH PROMPTS
We will brainstorm all essential elements of the transformation statment with prompts that I specifically designed to take the overwhelm out of identifying your ideal learners' challenges, goals, and dreams. No more staring at a blank screen wondering where to start!
- Get laser-focused on connecting through empathy and emotion.
- Uncover those hidden gems that make your statement uniquely yours. Get ready for some serious self-reflection and discovery!
- Confidently step into the role of your ideal learners' trusted guide, delivering personalized results.
Let's bring your purpose to life with simplicity, clarity, and authenticity!

PART 02:
LEVERAGE A BATTLE-TESTED TEMPLATE
Harness the Transformation Statement Template to nail every aspect of your course's transformation story effortlessly.
- Streamline the structure and flow of your transformation statement with this easy-to-use plug-and-play tool.
- Benefit from this template being meticulously crafted after a proven storytelling framework that resonates with both human emotions and marketing savvy.
- Find inspiration from sample statements that showcase the template's remarkable impact.

PART 03:
PERSONALIZE YOUR STATEMENT
Elevate your statement by infusing it with your own unique language, personality, and passion so that you become instantly recognizable and unforgettable to those you want to attract to your courses.
- Learn how to use the right words to draw in the learners who are meant to benefit from your transformation.
- I will teach you the art of transformative copywriting to ensure your message leaves a lasting impact.
- I will also show you my favorite ChatGPT prompts to effortlessly refine your writing style, tone, and voice.
In a world of short attention spans, connect with learners on an emotional level and truly engage them.

Part 04:
TEST YOUR STATEMENT
Explore diverse testing options that can be tailored to your specific niche, ensuring your statement resonates with precision.
- I will show you how to receive invaluable feedback so that you can confidently design or revamp your course without costly rewrites.
- Together, we lay the foundation for a robust marketing strategy and optimal learner engagement.
- Testing gives insights into what your crowd really wants, making your marketing game stronger, and you get to enroll clients who like you and your course.
Satisfaction spreads the good word. It’s a win-win situation for you and them.
What's Included In The MAGNETIC MESSAGING Lab?
✔ Instant & lifetime access to all interactive lessons workshop lessons
✔ Fillable workbooks and handy checklists to keep you moving forward
✔ The customizable Transformation Statement Template
✔ ChatGPT prompts to streamline your writing process
$57 $27
ENROLL NOW AND SAVE OVER 50%!
✔ Bonus: A guide on crafting captivating introductory hooks for your transformation statement in 10 unique ways

Buy it, try it, challenge me.
YOU'RE BACKED BY OUR 100% MONEY BACK GUARANTEE.
In the course, I make bold claim:
"The course transformation statement is the single most important marketing message you'll ever write as an online course creator!"
Here is the deal: If you think I'm exaggerating after you finish this course, just shoot me an email and tell me why. If you have convincing reasons, I'll be happy to refund you. But if you're on board, promise me you'll give it your all – make the course transformation statement your masterpiece, your lighthouse beacon, and your North Star.
BUY IT NOW
I'm Susanne!
I’m passioned about transforming your expertise into a digital course goldmine.
Armed with a Ph.D. in linguistic anthropology and two decades of teaching experience, I blend strategic storytelling and other linguistic gems with modern course creation and marketing— keeping it simple, clear, and authentic.
Ideal learners, unforgettable courses, and a fan tribe await!
Let's conquer the busy digital course world together!
Because your course is more than a drop in the digital ocean. It's your passion, your legacy, and it helps people.
ENROLL TODAY!