Field Note #04: The No-Fuss Formula I Use to Write a Standout Course Pitch

A sad truth: If our message isn’t clear before someone’s finger hovers over the “scroll” button, we’ve lost them.

That's why we need an online course pitch that sticks. 

One sentence. Power-packed. Attention-grabbing.

The kind of line that makes someone pause mid-scroll and say, “Wait, tell me more.”

The first time I tried writing a pitch for my own course, I did what many passionate entrepreneurs do: I overexplained, overthought, and overcomplicated everything.

The result? A tangled mess of good intentions and zero clarity.

So I wrote this short note from the trenches to show you that I’ve been there, done that, and finally found a better way.

Inside, you’ll find a simple, standout pitch formula designed to help you clarify your course message, connect with your people, and cut through the noise without the overwhelm.

Let’s uncomplicate the pitch, shall we?

Why Simplicity is Your Secret Weapon

Simplicity makes your message stick. It doesn’t mean dumbing down your content; it’s about clarity. The easier your pitch is to understand, the faster it resonates.

Here’s why simplicity wins:

• It’s memorable. Think of your favorite catchy song. A simple course pitch sticks in your audience’s mind like a hook they can’t forget.

• It builds trust. When you break complex ideas into clear, actionable steps, you show that you understand your audience’s needs.

• It drives action. When your message is easy to grasp, it’s easier for people to say “yes”—whether that’s enrolling in your course or sharing it with others.

Simplifying your course pitch isn’t just about cutting the fluff but about amplifying the impact.

What is a One-Sentence Course Pitch?

A one-sentence course pitch is like an elevator pitch for your course: short, snappy, and packed with value. It sums up your course’s essence in a single line, making it:

• Quick to grab attention. With shrinking attention spans, simplicity delivers your message fast.

• Clear enough to stand out. In a crowded market, a crisp pitch cuts through the noise.

• Actionable. A clear pitch speeds up decision-making, encouraging enrollments.

A good pitch highlights what your course teaches, the transformation it provides, and why your audience needs it. Ready to nail yours? Let’s dive into the formula.

The One-Sentence Course Pitch Formula
 

Here’s the simple formula that works for me every time:

[VALUE] + so you can [TRANSFORMATION] + and [REASON]

 
Let's break it down:

• [VALUE]: The WHAT
  • What does your course teach?
  • Examples: business growth strategies, stunning websites, or Instagram marketing.
    
    
• [TRANSFORMATION]: The WHERE
  • Where will your student be at the end of the course?
  • Examples: watch your revenue soar, build a site that wows, or grow your brand like a pro.
    
    
• [REASON]: The WHY
  • Why should they take action? This is the ultimate transformation your ideal clients crave.
  • Examples: stand out in your industry, save time and money, or influence your audience effortlessly.
    

Now, let’s see this formula in action.

Niche-Specific Examples of One-Sentence Course Pitches

1. Course title: Master the Art of Business Growth

Pitch: Unlock the secrets to effective business growth strategies so you can watch your revenue soar and stand out in your industry.

2. Course title: Build Your Dream Website Without Coding

Pitch: Create a stunning professional website without any tech skills so you can wow your audience and save time and money.

 
3. Course title: Level Up Your Instagram Marketing Game

Pitch: Master Instagram marketing techniques so you can watch your engagement skyrocket and grow your brand like a pro.

4. Course title: The Ultimate Guide to Stress-Free Course Creation

Pitch: Learn how to create an online course from scratch so you can share your expertise with the world—no tech skills required.

 
5. Course title: Copywriting that Converts: Speak to Your Ideal Customer

Pitch: Discover high-converting copywriting strategies so you can connect with your audience effortlessly and boost your sales in no time.

 
6. Course title: Confident on Camera: Master Video for Business

Pitch: Learn essential video presentation techniques so you can show up confidently on camera and build trust while boosting engagement.

7. Course title: Unlock Your Storytelling Superpower

Pitch: Discover the art of impactful storytelling so you can craft narratives that resonate and build stronger connections with your audience.

 
8. Course title: The Ultimate Sales Funnel Blueprint

Pitch: Build a high-converting sales funnel so you can guide leads to purchase and grow your business with ease."

9. Course title: "Financial Freedom Blueprint: Master Money Management"

Pitch: Learn money management strategies so you can achieve financial freedom and take control of your future.

10. Course title: Becoming a Better Public Speaker

Pitch: Improve your public speaking skills so you can speak with confidence and ease and influence your audience like never before. 

You can apply this formula to any course or project you’re creating.

Why Simplicity Wins Every Time

When your course message is crystal clear, your audience gets it. They’ll see the transformation you offer and feel confident enrolling.

Remember: a simple pitch is not a watered-down pitch. It’s a refined, intentional message that:

• Cuts through the noise.

• Builds trust fast.

• Converts browsers into students.

So, fellow course creators, embrace simplicity. Each step you take toward clarity brings you closer to meaningful connections and higher enrollments.

Want more help refining your course message? Download my FREE checklist to fix the 5 most common course messaging mistakes and resonate deeply with your ideal students. You’ve got this!