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In The Thick of It


Unfiltered field notes from the mess, the mission, and the miracles of building a faith-driven online teaching business.

Field Note #10: The Storytelling Edge That Brought My Teaching & Marketing Back to Life

I've seen it too many times. We create online courses that have it all: solid teaching, clear framew...

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Field Note #04: The No-Fuss Formula I Use to Write a Standout Course Pitch

A sad truth: If our message isn’t clear before someone’s finger hovers over the “scroll” button, we’...

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Field Note #03: My 7 Best Storytelling Tips to Make Your Teaching Unforgettable

Been there? Your students zone out, even though you've put everything into this. The slides are poli...

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Field Note #01: 3 Simple Ways to Turn Stories into Authentic Course Marketing

You’ve heard it a hundred times: “Storytelling is what makes your marketing memorable.”  But when it...

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Field Note #01: How I Win Over Ideal Clients Authentically with Story Copywriting

I’ll be honest. Marketing my first course felt like wearing someone else’s too-flashy shoes. Uncomfo...

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